Playgirl changed hands a bunch of times it eventually devolved into porn without the benefit of politics, before fading altogether. Take that April вЂ™77 cover, which promises both an interview with Nick Nolte about his sex life and a reported feature on how terror cells become armed. Early Playgirl was unapologetically sexual вЂ“ is still, perhaps, best remembered for its pensises вЂ“ and was, simultaneously, less editorially extreme, interested in mixing lifestyle, culture, and politics right in with the sex.

According to the New York Times, Playboy actually sued over trademark infringement in вЂ™73, before settling). Parrott sought to revitalise some of what the magazine was aiming for in its heyday: to be a feminist response to Playboy (the magazines have no relationship. The first issue of its new iteration hit newsstands last month, under the guidance of editor-in-chief Skye Parrott (formerly of Dossier). The magazine is, for the first time in a while, getting the relaunch treatment. The cover that month prominently featured a womanвЂ™s cherry-lipped, sunglasses-obscured face, as well as the reflection in her lenses: caught in her line of sight was the naked torso of a prone man, magnified and doubled in her oversized frames.

It had cemented itself as a publication of the sexual revolution, complicatedly helmed by male publishers and welcomed by some вЂ“ not all вЂ“ feminist thinkers. It had been launched just four years earlier and was reportedly selling around 1.5 million copies per issue to its largely female (and gay male) readership. In April 1977, Playgirl was at the height of its powers.

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